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C2EX Endorsement & Why It Matters

This endorsement by the National Association of REALTORS, goes to Realtors who have demonstrated knowledge and competency in the core areas of real estate practice listed below Commitment to professionalism above and beyond the REALTOR Code of Ethics is crucial.  Understanding that the pursuit of knowledge continues lifelong, as a REALTOR I will strive to achieve excellence in the following competencies:

  • Laws, Regulations and Legislation:
    • Being current and knowledgeable about the laws, regulations and legislation affecting the real estate disciplines I engage in, and about real estate in my community generally.
  • Code of Ethics:
    • Understanding the Code of Ethics is a living document, and keeping myself informed about its duties and obligations on an ongoing basis.
  • Equal Professional Services:
    • Providing equal professional services to all consistent with Article 10 of the Code of Ethics.
  • Property Ownership Rights:
    • Advocating for property ownership rights in my community, state and nation.
  • Honesty and Integrity:
    • Acknowledging and valuing that honesty and integrity are fundamental and essential to REALTORS® being known as consumers’ trusted advisors.
  • Technology and Tools:
    • Becoming and remaining proficient in the use of technology tools to provide the highest levels of service to clients, customers and the public, and facilitating cooperation by sharing accurate, current information with consumers and with other real estate professionals.
  • Data Privacy:
    • Keeping up-to-date on laws and regulations governing data privacy and data security, and taking necessary and appropriate steps to safeguard the privacy and integrity of information entrusted to me.
  • Knowledge and Skills:
    • Committing myself to enhancing my knowledge and skills in the real estate areas of practice I engage in on an ongoing basis.
  • Superior Customer Service:
    • Providing superior customer service.
  • Impeccable Reputation:
    • Appreciating that courtesy, timely communication and cooperation are fundamental to facilitating successful real estate transactions, and to building and maintaining an impeccable professional reputation.
  • Brokerage Excellence:
    • As a broker-owner or principal of a real estate company, I am committed to creating and maintaining an environment that promotes excellent customer service consistent with these standards.